PEOPLE. PERFORMANCE. POSSIBILITY.
Crawford
Consulting.
Develop people.
Elevate performance.
Sales performance, customer experience, and professional development. Practical strategies for the people who drive your business.
01 / ABOUT CRAWFORD CONSULTING
Better business
starts with
better-equipped people.
Every customer interaction is an opportunity. Every team member has potential.
Crawford Consulting is a sales performance, customer experience, and professional development consulting firm dedicated to helping businesses increase revenue, strengthen customer relationships, develop high-performing teams, and build a culture of excellence.
Founded on more than 15 years of experience in sales, customer service, financial services, and professional development, Crawford Consulting partners with businesses to identify performance gaps, improve operational effectiveness, and turn everyday customer interactions into opportunities for growth.
The company specializes in sales strategy and training, customer service excellence, communication and relationship-building, leadership development, employee onboarding, team coaching, and the creation of repeatable sales and service processes. Through customized training programs, consulting engagements, workshops, and practical business solutions, Crawford Consulting helps organizations improve employee confidence, increase sales effectiveness, enhance customer satisfaction, strengthen client retention, and drive measurable business results.
Crawford Consulting aims to serve small and midsized businesses, corporate sales organizations, financial services firms, entrepreneurs, and organizations seeking to elevate their sales and service standards. Services can be delivered virtually, on-site, or through ongoing consulting partnerships tailored to each client’s needs.
The long-term vision is to establish Crawford Consulting as a trusted business partner known for developing people, improving performance, and delivering lasting value. By combining real-world industry experience with practical training and a results-driven approach, Crawford Consulting strives to become the firm businesses call when they need to improve their teams, elevate their customer experience, and unlock their full potential.
Develop people. Elevate performance.
Transform customer experiences. Drive results.
02 / OUR SERVICES
Meet your team
where they are.
From foundational skills to an ongoing strategic partnership, each engagement combines real-world experience with practical training, clear recommendations, and a focus on performance.
Standard
The Foundation
Businesses needing foundational training or a quick performance boost.
One full-day workshop with 6 hours of instruction, or two half-day sessions.
What’s included
- Sales fundamentals and effective sales conversations.
- Customer service excellence and professionalism.
- Communication, active listening, and relationship-building.
- Handling objections, difficult customers, and common service challenges.
- Practical exercises, role-playing, and knowledge checks.
Your deliverables
A customized training session, participant materials, and a brief post-training summary with recommendations.
The goal
Give associates immediately usable skills to improve their performance.
Premium
The Performance Accelerator
Businesses seeking measurable improvements in team performance.
A structured development program with weekly training and coaching, a final evaluation, and an action plan.
What’s included
- Everything included in Standard.
- Customized curriculum based on your sales process and customer experience.
- Advanced sales techniques, relationship management, and closing skills.
- Communication, conflict resolution, and customer retention.
- Weekly role-playing, coaching, and performance feedback.
- Knowledge assessments and individual development plans.
- Before-and-after performance evaluations, where data is available.
Your deliverables
A customized training program, participant progress reports, management recommendations, and a final results review and action plan.
The goal
Build stronger habits, improve associate confidence, and help management identify and address performance gaps.
Executive
The Strategic Partnership
Businesses that want a long-term training and development partner.
An initial 30-day assessment and implementation period, followed by recurring onboarding, training, coaching, and performance reviews.
What’s included
- Everything included in Premium.
- Ongoing training for newly hired associates as they join your organization.
- Refresher training and retraining for existing associates.
- Monthly or biweekly workshops and coaching sessions.
- Customized onboarding and sales/service training materials.
- Periodic performance assessments and skill-gap analysis.
- Quarterly leadership reviews to evaluate results and adjust the program.
- Ongoing recommendations to improve sales processes, customer satisfaction, and team effectiveness.
Your deliverables
A continuing employee development program with a training calendar, onboarding resources, progress tracking, and recurring leadership consultations.
The goal
Make Crawford Consulting an extension of your training and development function, helping maintain consistent standards as your company grows.
Derrick B. Crawford
Experience. Relationships. Results.
03 / MEET THE FOUNDER
Derrick B.
Crawford.
I am a sales and customer experience professional with over years of experience helping people, building relationships, and driving business results.
My background includes commercial banking, financial services, sales strategy, and customer service, where I have developed a passion for helping individuals and organizations reach their full potential.
I founded Crawford Consulting to turn my experience and passion into a business that helps organizations strengthen their sales teams, improve customer experiences, develop employees, and achieve sustainable growth.
“I believe that successful businesses are built on strong relationships, effective communication, and people who understand how to deliver exceptional value.”
My goal is to equip businesses with the strategies, training, and tools they need to improve performance, build customer loyalty, and increase revenue. Ultimately, I want Crawford Consulting to become the trusted partner businesses call when they are ready to elevate their people, transform their customer experience, and take their performance to the next level.
Founder LinkedInLinkedIn profile coming soon
04 / LET’S CONNECT
Your people.
Your potential.
Our next conversation.
Tell us about your business, your team, and where you want to go. Let’s discuss an engagement that fits your needs.
Inquire by emailVirtually. On-site.
Or as your ongoing consulting partner.